John Varvatos' Chrysler 300 Comes to Life on Sidewalk!

Fashion Week seems like an odd time to have car news come out, but Chrysler has figured out a way to take advantage of one of the biggest events of the year to claim the headlines. The reason why is because they tapped infamous fashion designer John Varvatos to create a Chrysler 300 unlike any other. In order to get the word out about this special edition Chrysler, the company went an extra step and took to the streets to advertise, literally on the sidewalk.

A sidewalk in New York now has a 3-D image of John Varvatos' Chrysler 300. It's currently located outside of his Soho neighborhood studio in Manhattan. The image was brought to life by Tracy Lee Stum, a 3-D chalk artist and one of the world's foremost interactive 3-D street painters. She's renowned for her amazing work and has plenty of awards and commissions to prove her popularity.

The picture itself has already gained plenty of infamy with people stopping by to gaze and play around on it. Take a look at the creation process for yourself in a wonderful time-lapse video that was made to accompany the project.

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Chrysler's “Imported from Detroit” Wins Grand Effie Award

After taking home an Emmy and numerous other prestigious awards, Chrysler's 2011 “Imported from Detroit” Super Bowl commercial is still winning in 2012.

Last Saturday, the Grand Effie award for effective advertising went to Chrysler's now-famous “Imported from Detroit” commercial. The commercial featured many real Detroit residents including a local choir, a professional football player, a champion ice skater, and rapper Eminem. Audiences responded well to the commercial because of its strong tie-in to the Chrysler brand and its uplifting message of hope and pride in Detroit.

Grand Effie jury members praised Chrysler and the ad campaign, calling it a stand-out amongst the finalists “that sold the product the category and the city.” One jury member went so far as to say that the ad “gave [Chrysler] its soul back.”

The “Imported from Detroit” campaign joins other memorable campaigns from Old Spice, Apple Inc., and Microsoft Xbox's “Halo 3.” To see a full list of past Grand Effie winners, click here.

If you somehow missed out on this outstanding ad, you can watch it below, and make sure to check out the full Chrysler, Jeep, Dodge, and Ram line-up online here. You can also keep up with the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

Jeep, Activision Release Special Edition Call of Duty Jeep Wrangler

Call of Duty: Modern Warfare 3 might not hit shelves until November 8^th, but in between re-watching the game trailers again and searching the web for screen shots, Call of Duty fans can check out the famous game franchise's newest venture: cars.

Jeep has teamed up with Activision Publishing, the company behind Call of Duty, to release a special edition Jeep Wrangler in honor of the new game. The car will be prominently featured in the game, and it will also be available for purchase in November at local Jeep dealerships. Activision Chief Marketing Officer Tim Ellis said that Activision is “very excited” about the partnership with Jeep and praised the Jeep Wrangler in particular, saying that it “perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3.”

Cross-promoting video games and cars might seem odd, but Activision was very smart about it. The Jeep Wrangler is a rough-and-tumble sort of car, and the Call of Duty games are pretty rough-and-tumble as well. Besides that, the Jeep Wrangler is consistently a popular car both in sales and reviews with AOL Auto calling the Wrangler “one of the most fun-to-drive...Jeeps ever made.” A lot of people will already be looking at the Jeep Wrangler, so getting the Call of Duty: Modern Warfare 3 Special Edition Jeep Wrangler is just the cherry on top of an already delicious sundae.

To learn more about the Jeep Wrangler and getting a Call of Duty: Modern Warfare Special Edition Jeep Wrangler, stop by Bayside Chrysler Jeep Dodge Ram at 212-19 Northern Blvd in Bayside, New York or visit them online at http://www.queenschryslerjeepdodge.com/.

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