Friday, May 25, 2012

Chrysler's “Imported from Detroit” Wins Grand Effie Award


After taking home an Emmy and numerous other prestigious awards, Chrysler's 2011 “Imported from Detroit” Super Bowl commercial is still winning in 2012.

Last Saturday, the Grand Effie award for effective advertising went to Chrysler's now-famous “Imported from Detroit” commercial. The commercial featured many real Detroit residents including a local choir, a professional football player, a champion ice skater, and rapper Eminem. Audiences responded well to the commercial because of its strong tie-in to the Chrysler brand and its uplifting message of hope and pride in Detroit.

Grand Effie jury members praised Chrysler and the ad campaign, calling it a stand-out amongst the finalists “that sold the product the category and the city.” One jury member went so far as to say that the ad “gave [Chrysler] its soul back.”

The “Imported from Detroit” campaign joins other memorable campaigns from Old Spice, Apple Inc., and Microsoft Xbox's “Halo 3.” To see a full list of past Grand Effie winners, click here.

If you somehow missed out on this outstanding ad, you can watch it below, and make sure to check out the full Chrysler, Jeep, Dodge, and Ram line-up online here. You can also keep up with the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

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